Campaign Logo & Identity

Key Visual

Marketing Collaterals

Rooted in both Vietnamese and Japanese daily life, bamboo stands as a long-standing natural material shaped through generations of craftsmanship. Seemingly simple and modest, individual bamboo strips, when interwoven, form structures that are both resilient and versatile, giving rise to essential objects in everyday life.

Inspired by this process, Takashimaya’s 10-year concept draws from the act of weaving itself—not only as a finished form, but as a continuous act of connection and accumulation. Each strand contributes to a larger, unified structure, reflecting how enduring value is built over time. The Art Visual captures this rhythm and interlacing motion, expressing a journey where tradition, sustainability, and human effort converge—embodying the philosophy of “Shaping the Future.”