FIDECO
FIELD

REAL ESTATE

ROLES

Rebrand

Brand Identity

Website Design
Website Development

DESC

The main highlight of the logo is the letter “F” stylized into two upward arrows. This image represents Fideco’s robust growth, ambition, and continuous progress. The two arrows within the brand name clearly express the company’s belief and aspiration to achieve future goals. The predominant use of blue symbolizes trust, safety, and professionalism, while also reaffirming Fideco’s primary focus in the real estate sector.

FIDECO

ABOUT US

​​​​Originating as a company specializing in the import and export of seafood products, Fideco has undergone several stages of development and now marks a significant turning point by officially shifting its focus to the real estate sector.

After 33 years, Fideco seeks to refresh its brand and affirm its strategic vision. The rebranding project by Comma showcases Fideco’s commitment to innovation and delivering top value to partners, customers, and society.

Inspiration

The main highlight of the logo is the letter “F” stylized into two upward arrows. This image represents Fideco’s robust growth, ambition, and continuous progress. The two arrows within the brand name clearly express the company’s belief and aspiration to achieve future goals. The predominant use of blue symbolizes trust, safety, and professionalism, while also reaffirming Fideco’s primary focus in the real estate sector.