F & B
Wrap & Roll desires to reposition its brand to bring customers a new, approachable, youthful, modern, and memorable image, including its logo, brand identity, and brand visual.
Comma has utilized the idea of the characteristic dishes of Wrap & Roll, which are rolls, to create a unique logo while still maintaining the main color schemes and materials that tell the story.
The logo is a circle symbolizing a cross-section of a Wrap & Roll roll, where from the outermost layer to the innermost layer, there are rice paper, vegetables, and other ingredients such as shrimp, meat,…creating a harmonious balance, completeness, and allure of the dish. The brand identity and brand visuals continue to be used in sync with the logo to create a cohesive and unified entity memorable image.