Packaging

Key Visual

Kết Cafe is owned by Mac Coffee Company and the Food Empire Singapore (FES) Group, a company specializing in popular packaged coffee products in the Vietnamese market.

Initially, Kết Cafe was created with a target audience of young people, but its packaging was not eye-catching and did not connect with its name. By changing the packaging and using the slogan “Kết đi đừng ngại”, along with the image of a heart and warm colors in the design, Comma was able to create a packaging that would connect with customers, be memorable, and be close to the story that Kết Cafe wants to tell. .